Can the FC Bayern women’s soccer players live off the sport, and how are they marketing themselves? Melanie Leupolz, Sara Däbritz, and manager Karin Danner explain how the business works.

Exciting stories, networking boost and extraordinary insights. In Part 1 of the blogger survey, influencers talk about the appeal of ISPO MUNICH.

The renowned sports journalist Pit Gottschalk explains why he is out and about as an influencer at ISPO MUNICH, and how he is in contact with bloggers. 

What’s happening at the sports fashion company Bogner since owner Willy Bogner stepped back from the operative business? CEO Alexander Wirth explains the restructuring in an interview.

FC Bayern München is already a big player digitally. Now, the German soccer champion is focusing on a new digital strategy: FC Bayern Digital 4.0.

CEO Rolf Schmid is leaving Mammut. He speaks exclusively with ISPO.com about his finish with the Swiss outdoor manufacturer – and offers himself up to companies in the sports business.

Top runner Ingalena Schömburg-Heuck has been a mother since spring. In this interview, she talks about what's important when running with a stroller. We are still looking for testers for the development of the Thule sports stroller - join us!