The outdoor brand The North Face pursues a noble approach: sustainability counts for Americans not only in their own products, but also in the minds of the consumers. The company has a number of ideas for this.
The recycling of used clothing is a challenge for the sportswear industry. The first projects and even products show that progress is nevertheless being made.
What makes the mountaineering specialist so successful, and how does Bergzeit intend to develop the business further? Managing Director Stolzenberger provides information.
Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.
In an interview with ISPO.com, Jan van Leeuwen, European head of The North Face, talks about the new possibilities of the current outdoor movement - and why the focus on women still has to increase.
