How can sports retailers differentiate themselves from their competitors? For example by a courageous brand assortment. ISPO.com provides some food for thought.
(Promotion) Thanks to the new PrimaLoft® Bio™ technology, conventional synthetic fibers can be biodegraded in a short time for the first time. Until now, this took centuries.
The Italian company Trerè Innovation has ambitious goals. It challenges established sports brands with several brands and products. This is based on a sophisticated strategy.
Globetrotter, Fjällräven - most recently Royal Robbins: Fenix Outdoor International represents brands. CEO Martin Nordin talks about the success story of the backpack Kanken and how he intends to interlink online trading and stationary business.
(Promotion) Royal Robbins CEO Michael Millenacker speaks about his plans to develop the brand and reveals his secret desire to develop a very special clothing line.
More and more retailers from the sports sector are implementing new, groundbreaking store projects in 2018. ISPO.com shows the best ideas for stationary store concepts of 2018.
