Sustainability is shaping the sports industry like never before. Today, manufacturers of running shoes are also focusing on more environmentally friendly materials and production processes - even though it is not yet possible to do without plastics entirely.
With social isolation and social distancing, digital technology is saving the day. The running brand Asics used modern technology to launch its newest shoes.
At the Runner's World Running Symposium of ISPO Munich, market researcher Dietmar Brandl presented the latest trends on the running market 2020 - with some surprising results.
At the 7th Running Symposium at ISPO Munich 2020 running expert Urs Weber, editor at Runner's World, presents the industry's new figures. Leisure and hobby runners dominate, new brands and other innovations are pushing onto the market.
