Ski clothing

The new CEO of the Munich-based sports fashion brand means to make the brand more modern. He has concrete plans for Bogner stores, discusses errors of the past, and what’s currently changing at Bogner.

In an interview with ISPO. com, managing director Peter Schöffel announced a new innovation manager. Now the outdoor specialist announces the name. Where he comes from, what he should do.

The new piste collections S/Max and S/Race convince with the accompanying concept "Sons of a Blast" and promise great fun on the piste. As a complete supplier, Salomon supplies not only the ski but also a complete package.

Outdoor and ski apparel specialist Schöffel takes on the position of Managing Director Sales and Marketing. Günther Herrmann takes over from Andreas Schupp - and wants to strengthen the brand positioning of the Company from Schwabmünchen in the sports sector.

Ski touring is the winter sport with the greatest tie to nature. But does the industry automatically bear a greater responsibility in terms of sustainability? In part 5 of our Ski Touring series, the industry gives insights into their strategies.