Corona currently has the world in its grip. However, futurologist Tristan Horx does not see a future-oriented megatrend in it at ISPO Munich Online 2021. Instead, he has made a much more interesting discovery for the future of companies.
Black Friday stands for shopping frenzy. But some outdoor companies use this year's 27 November to promote campaigns for more sustainability. In particular, the second-hand idea is the focus of outdoor companies like Haglöfs, Globetrotter or Arc'teryx in 2020.
