Sporting goods industry

Robert Gore revolutionized the outdoors with his invention of the Gore-Tex membrane. Now the innovator has died at the age of 83.

Nike has opened its first House of Innovation in Europe in Paris. In the newest of three flagship stores worldwide, the US sporting goods giant is presenting its vision of sports shopping - including a digitally networked shopping experience.

How to have a fresh start in the sports and outdoor world in the face of the corona crisis? The ISPO Re.Start Days provided answers. Now all events on the main stages are available as webinars: Conference participants can watch for free.

Market analyst YouGov concludes in a study that a clear social attitude of brands is well received by German consumers. However, it is also clear that there is a great deal of scepticism – and those who do not follow words with deeds will be punished.

Protecting the climate, empowering women, helping refugees - brands advertise with their attitude to current issues with purpose driven marketing. We show how sports brands act, what advantages it has and when it can go wrong.