The mountain sports brand Dynafit moves to Kiefersfelden, which should increase the attractiveness of the company for employees in the outdoor segment. Meanwhile the owner Heiner Oberrauch prepares his withdrawal.
In Brazil, devastating fires are raging in the rainforest area on the Amazon River. A large clothing group draws consequences and renounces goods from Brazil.
Women are still underrepresented in outdoor sports. But since the "She Moves Mountains" campaign by The North Face a change is noticeable. Also because the gender marketing of the brand bears economic and social fruit.
For Fall/Winter 21/22, with sustainable processes par for the course, it is time for creativity to take charge, with colors a key component in creating an unforgettable season.
The digital future poses challenges for sports retailers. Director Adidas Outdoor Digital Commerce explains how retailers should position themselves to win the race for consumers at Google.
