Cutting edge technology versus uncomfortable (ski) boots: 3D foot scanners are on the best path towards revolutionizing boot purchasing. For their innovation, the company Wintersteiger from Austria was distinguished at ISPO Award.
Which running shoes do I need? What are the current trends? Where should I buy them? Urs Weber, who works for the trade journal RUNNER'S WORLD, reveals what really counts.
Olympic champion Maria Höfl-Riesch presents her new book at ISPO MUNICH. With “Maria macht Dich fit” (Maria Makes You Fit), she especially addresses those who haven’t exercised regularly.
Running remains a trend sport, across all age groups. But the market is changing dramatically: wearables have long been standard, apps are becoming increasingly important - now retailers must adapt.