Helmet and Eyewear Specialist Alpina Appoints New Head of Marketing

With Maier Alpina wants to promote digitisation and internationalisation. At Head Sportswear, Maier spent three years as International Marketing Manager. Prior to that, he also gained professional experience in the fields of skiing and outdoor activities. Maier spent six years working in multimedia management and key account marketing at Mammut.

Marketing Manager with a Master's degree in Sports Management

Maier studied sports and holds a master's degree in sports management. He is very much looking forward to his new position at Alpina, said the new Head of Marketing when he joined the company.

„We are a young, motivated team in the marketing department“, says Maier, "and we are allowed to market good products that we all enjoy using ourselves on our bikes or in the snow.“