Advancing Inclusivity: How Sports Brands Are Embracing Athletes with Disabilities

In sport, the pursuit of excellence knows no bounds. Athletes strive to grow beyond their limits and compete at the highest level of human ability. However, for many years there have been barriers that prevent certain individuals from participating fully in sport. But these boundaries seem to be shifting. New technological possibilities suddenly offer more equality and inclusivity. Various athletes and their brand mentors tell us how different and new approaches are emerging.