Brave new world - brave new stories? What is changing in Sports Storytelling!

Brave new world - brave new credible stories? The sporting goods industry and the sports business as a whole are undergoing a fundamental change. Demanding end consumers meet mature athletes, a globalized sports market and new interactive realities in real time. How can content and storytelling remain 'authentic' and exciting in this context? How can information and emotion be harmonized? And what is the most important “mindshift” that the industry needs to make? An interesting panel will explore these questions...