SMM | Seattle Mariners: 360° Partnership Activation - When hot dogs grow wings

With 70 million spectators, the MLB is the most visited sports league in the world. The MLB clubs play 81 home games per season. For the Seattle Mariners, it is therefore important to keep inspiring fans at their home T-Mobile Park with creative activation ideas in line with their mission statement (to create unforgettable experiences in the ballpark). The constant development of new inventory and content for partners such as adidas, Microsoft and Starbucks is a key success factor. How can this process be transferred to brands and rights holders in the European sponsorship market?