Sponsoring 4.0: How sports sponsorship platforms can be used as brand boosters (to simultaneously build an engaged community, strengthen the brand image and achieve sustainability effects)
- Tuesday, December 03, 202413:15 - 14:00Add to Calendar2024-12-03 13:15:002024-12-03 14:00:00Sponsoring 4.0: Wie Sportförderplattformen als Markenbooster eingesetzt werden können (mit denen man gleichzeitig eine engagierte Community aufbauen, das Image der Brand stärken und Nachhaltigkeitseffekte erzielen kann)Pink StageIspo.comEurope/Berlinpublic
- Event locationMunich Trade Fair Center, Hall B2, Pink Stage
- Event
- MasterclassEnglish
- Topics
- Track / Segment
Real added value for sport, society and the brand: this is the future of sports sponsorship. Best practice cases that show how global brands are reshaping their sponsorship strategies by linking elite sport with amateur sport, attracting thousands of engaged ambassadors as part of a strong community. Using several examples such as Toyota, DKB and regional brands, we learn why targeted promotion and strategic sports sponsorship sustainably strengthen a brand and retain target groups in the long term. The committed community creates added value far beyond awareness - right through to sales success.
