Angelique Szameitat is an experienced marketing, communications and events expert with a passion for innovation and proven solutions in retail. As the operational head of the international tech association Location Based Marketing Association (The LBMA) in DACH, she promotes the networking of technology companies and retail players to drive the transformation in stationary and digital retail. With over 15 years of experience in the digital landscape, Angelique is an accomplished networker, strategist and communications expert. She hosts the Best Retail Cases podcast and regularly outlines on the web platform in collaboration with companies how retailers and brands are successfully implementing various technological and marketing-oriented solutions to optimise their business models. She also organises prestigious events such as the Best Retail Cases Awards and the RetailLoco event, which focus on innovative and proven solutions. Her expertise ranges from retail technology and retail marketing & media to omnichannel strategies and future-oriented urban development. With her ability to initiate innovative projects and sustainably strengthen networks, Angelique is a driving force in business development in the retail and technology sector.