Prior to taking the presidency of SnowSports Industries America (SIA) in 2016, Nick Sargent led partnership marketing initiatives for Burton Snowboards as Vice President of Global Business Alliance for over 11 years, where he created the brand's globally recognized partner portfolio while expanding its global alliances. Nick also held the Strategic Alliance Manger position for Adidas-Salomon AG. Outside of Sargent's proficiency in the industry's business, he is deeply rooted in the snowsports community, having developed a passion for all snowsports disciplines at a young age. A champion for the winter outdoor community, Nick has prioritized the need for positive change across the industry. Through Sargent's leadership, SIA is providing the industry with a clear roadmap for a thriving future based on the following cornerstones: inclusion, participation, advocacy, education, insights and consumers.