Markets in the Sports Business

Surfing is finally Olympic! At the 2021 Olympic Games in Tokyo, surfing celebrated its Olympic premiere together with four other sports. ISPO.com explains how the competitions look like.

Conditions of participation for the ISPO Munich ticket competition

The vanlife boom is pushing the environment and communities to the limit in many places. How can this trend not become a plague?

Global eSports events offer interesting new sponsorship models - even for non-endemic companies. And a young target group - thanks to superstars like Faker, Perkz and Meiko, who duel in games like League of Legends, Fortnite & Co. Insights from two experts.

Running is a mass sport and a passion. Which brand you wear is a matter of attitude - and sometimes a statement.

You want to discover the trends of the industry as a trade visitor at OutDoor by ISPO 2023 in Munich? This is how you get your ticket.

The mobile coach is on the rise - accelerated by the Covid pandemic. AI is now omnipresent in training and health apps. And in professional sport and marketing? Is artificial intelligence increasingly playing a leading role here as well?

Biohacking is the new trend for physical self-optimization. Tips from the experts Andreas Breitfeld and Max Gotzler.