8 reasons why your brand belongs on the Zeitgeist by ISPO area

It may sound banal, but it's still true: nowhere else can you make as many new contacts in just a few days as at a trade show. It is not without reason that the motto of this year's ISPO Munich is “LOVE EVERY CONTACT”. This motto emphasizes the importance of personal encounters and exchanges between participants. Whether it's about introducing new products or deepening existing relationships - every contact counts and is magical. 

Retailers don't just want to see brands at the trade show that they already know and carry themselves. It is about developing a feeling for the future, which cannot yet be depicted in figures. Where is the market heading, which trends should be kept an eye on, which new brands, target groups or forms of presentation could suit your own business? These are the questions that retailers ask themselves - and you have the answers.

The fashion industry has lost important trade fair anchors in recent years, especially in Germany, Europe's largest market. At the same time, fashion is more sports-oriented than ever: gorpcore, tenniscore, basketball, running, all these international fashion trends celebrate sport and the lifestyle associated with it. There is no end in sight. This is an excellent opportunity to present yourself to a new, international audience.

Many sports and outdoor brands have continued to develop in the direction of fashion in recent years. But there are still brands that are leading this movement and setting new trends. Zeitgeist by ISPO 2024 Edition brings these brands together in a uniformly designed area and thus offers retailers a more comprehensive and powerful image than individual stands could ever have.

Do you have a small brand but don't feel like hiring a stand builder? No problem. After all, young, small brands are the famous salt in the soup. The Zeitgeist by ISPO Area consists of uniformly designed, ready-made booths in various sizes and requires no additional installations. Each stand area is designed to offer maximum visibility and impact. Plug and play, so to speak.

You feel most comfortable among like-minded people. This is especially true for pioneering brands, which are often not understood in the normal trade fair environment. Their pioneering character becomes more recognizable when several brands come together and provide each other with the right framework. This community feeling arises in the Zeitgeist by ISPO Area as if by itself and is mutually reinforcing.

Like last year, ISPO Munich is also cooperating with the fashion & lifestyle blog Highsnobiety this year and is dedicating the ISPO 520M area curated by Highsnobiety to this cooperation. However, this time 520M is not located in the entrance foyer, but in the direct vicinity of the Zeitgeist by ISPO Area. This results in interesting synergies for buyers and, of course, for the press.

It couldn't be simpler or clearer: Zeitgeist by ISPO 2024 Edition offers exhibitors complete price packages that cover all essential amenities and services. Whether you are a startup or an established brand, Zeitgeist by ISPO removes many hurdles so that you can present your collection without stress and additional costs.